Square McSweeney’s

The fun people at McSweeney’s have done a lot of amusingly formatted issues of their Quarterly Concern (a shaving kit, an advertising folder, etc), but this one is certainly the bulkiest one:

It’s a 15x15x15cm box, and when you crack open his forehead, you find lots of neat litte pamphlets inside instead of brains:

And how are the pamphlets?  Er… you expect me to read them? Now? Look at the box!  Just look at it!